The Sacred Art of Publishing
While studying at the Chabad’s central yeshivah at 770 Eastern Parkway in Brooklyn, I became involved in the publishing of a series of bi-weekly booklets, Ha’aros HaTemimim, containing Torah essays written by yeshivah students and rabbis.
The Rebbe had initiated the publication of students’ Torah insights in 1972, saying that it would energize their studies, and I noticed that he showed a special fondness for these booklets. On many occasions, as the Rebbe would enter the shul for Friday night prayers, we could see him holding the latest issue together with his siddur. And often I saw him open the booklet and browse through it after the prayer service.
That he read it all carefully was evident from the feedback he sent whenever he caught a mistake. For example, on the first Shabbat after Rosh Hashanah, we published Ha’aros HaTemimim forgetting to change the header date to the new year. The Rebbe pointed this out to us, so we didn’t repeat the mistake. And he commented on other small things. I learned from him that everything needs to be precise, even technicalities. Whether one is publishing a pamphlet or a book, it must be beautiful and respectable and without errors. This is why proofreaders are so important.
About a week before the Rebbe’s seventy-fifth birthday on the 11th day of the Hebrew month of Nissan 1977, his secretary Rabbi Binyomin Klein asked me to bind all of the issues of the Ha’aros HaTemimim that were published until that point. I was to present them to the Rebbe during the upcoming farbrengen marking this special occasion. For someone as young as me to approach the Rebbe in public was extraordinary, but I understood that this directive was coming directly from the top. (more…)