My name is Esther Sternberg. I’m very fortunate to have been born and raised in Crown Heights. My father, Rabbi Shneur Zalman Gourary, was close to the fifth Chabad Rebbe, Rabbi Shalom Dovber and the Previous Rebbe, Rabbi Yosef Yitzchak Schneersohn, from the very moment he became Rebbe in 1920; and to our Rebbe, Rabbi Menachem Mendel Schneerson, from the very moment that he became Rebbe in 1951. So being brought up in this kind of a home, I had a very, very strong feeling for the Rebbe – a feeling of great respect and love. I felt that to be able to do something for the Rebbe, was an honor and a privilege.
On September 11, 1974, a week before Rosh Hashanah when the Rebbe was giving a special blessing to a Chabad women’s gathering, the Rebbe suddenly started to speak about the fact that we live in a time that is very dark spiritually, and we have to bring more spiritual light into the world. He said he wanted to introduce a campaign that would reach every Jewish woman and girl, as young as three years old, and inspire them to light Shabbat candles. And he went on to say that now many women don’t do it — either because they were never taught, or because they came to believe that in America it’s not applicable. He told us that we should go out and find these women — who either never learned to do it or who just stopped doing it – and make sure that they light Shabbat candles to bring more spiritual light into the world.
Hearing him speak, I remember getting very excited about this beautiful idea and wanting very much to do something about it. Honestly, I didn’t know what to do or how to do it. But, as it happened, one thing metamorphosed into another, and I got very involved in this campaign.
The next day, I got a call — as one of the co-presidents of the Lubavitch women’s organization — from the Rebbe’s office that the Rebbe would like for us to prepare an ad to go into a Yiddish newspaper telling the general public about his message — that Jewish women and girls should be lighting Shabbat candles from age three and up. And when I got this call, I was very taken aback because I didn’t know how to put an ad together, especially for a Yiddish newspaper. So I checked around and I was referred to Rabbi Nison Gordon who was an editor at the Yiddish newspaper, Der Tog Morgen Journal. I called him and told him my dilemma. He said, “You know what? Just write down for me what the Rebbe said and bring it to my house, and I’ll take care of it.”
I transcribed what the Rebbe had said, I typed it up, and Rabbi Gordon put together a beautiful ad with which the Rebbe was extremely satisfied, and I got the credit. So I felt very good that I did something for the Rebbe. (more…)