Rabbi Gavriel Schapiro
An enormous percentage of the photos and videos of the Rebbe that we have today were taken by my cousin, Levi Yitzchak Freidin – also known as “Levi Itche.” As Levi Itche passed away in 1992, I would like to relate here – from what I personally witnessed – how this came about and how a relationship between him and the Rebbe developed.
Levi Itche lived in Holon, a largely secular city in Israel; he was not a Chabad chasid, per se, although he came from an illustrious line of Chabad chasidim in Russia. Because of this, the Rebbe asked Rabbi Efroyim Wolf, who ran the Chabad-Lubavitch network in the Holy Land to hire him as a photographer, which was his profession. In 1975, after working for Lubavitch for a couple of decades, Levi Itche decided to visit the Rebbe in New York. I got a call asking if he could stay with me; I agreed, and he arrived just before the High Holidays.
When he came, he had no idea what the place was all about and no idea what would be happening here during Rosh Hashanah, Yom Kippur, Sukkot and Simchat Torah. But he was a professional photographer and when he began to see the dramatic scenes taking place all around him, he was moved to record them. He was very enthusiastic, with a very lively personality, and he really responded to the Rebbe.
He began taking pictures as the Rebbe came and went, which got a rise out of the yeshivah students who would accompany the Rebbe, and who felt that photographing the Rebbe up close was not respectful. Indeed, in the early years of his leadership, the Rebbe largely avoided being photographed. Even later, when he became somewhat more amenable to it, it was not a common thing to do. However, Levi Itche wanted to take good pictures, not just snapshots, and to do this he would need to stand close to the Rebbe. This is why the students would give him a hard time and, at first, I had to accompany him to fend them off, and to advise him on when he could to take pictures without offending people.
To record the farbrengens, he used three-minute reels which were quite expensive and which then had to be spliced together. When he went home, he had a whole film put together of activities and celebrations from the month of Tishrei which he planned to show in numerous places in Israel. (more…)